Customer Relations Management
(CRM) Solution

Avoid the failures of Customer Relations Management (CRM)

You may have read or heard about failed CRM deployments and the difficulty of implementing a customized customer relations management solution. Gartner Group and Meta Group report failure rates of 55-70% for most CRM implementations.

After reading statistics like that, many companies begin to ask questions such as:

• Is there any CRM solution that is not prone to failure?

• Does any CRM product actually deliver on its promise?

• Do we have a chance of actually implementing a CRM solution that is within our budget?

• If we order a CRM solution for our business, will we need to hire a specialized technician to set it up and maintain it?

Answering The Challenge

Separating the truth from the marketing hype. CRM vendors almost always describe their products as easy-to-use, advanced and completely flexible. If all this were true, why is it that nearly 70% of all implementations fail?

The Reason for failure is due to employee adoption of the CRM solution.  The solution may be flexible and advanced, but not easy to use or require a high learning curve to be able to utilize the CRM's available functions.

Your Customer Relations Management solution is only as good as your employees make it.

Simple Simon's BigBand and BigBand Suites are truly easy to learn by anyone who has one hour to browse the program, even without documentation.

With BigBand, everything is on one screen, keeping all of your primary applications at your fingertips, including the telephone!

It is well known that salespeople dislike most CRM solutions

Entering data into a system is a burden on most salespeople, it doesn't help them sell more. It's just a distraction that takes them away from their focus of selling and serving the customer.

When salespeople hate the CRM solution provided by their company, they usually find a way to avoid it altogether. They either refuse to use it entirely or they enter the absolute minimum information required. When this happens, incomplete or inaccurate information makes it impossible for management to get the reports they need. Pretty soon the chosen CRM solution begins to gather dust and becomes one of the failed CRM solution statistics mentioned above.

BigBand Changes All That!

Here at Simple Simon, we have painstakingly created an easy to learn and extremely intuitive CRM solution that salespeople will find indispensable and love to use on a daily basis.

The difference is in our BigBand software interface. We have implemented every standard application required by most businesses into one single application and all on one screen, reducing the number of steps required to make telephone calls, record customer information and log all activities.

All telephone calls can be recorded with a simple mouse click, for later review.  Audio notes can be recorded on the fly, at any moment.  Voice barge ins or inline audio messages can be played to your customer or prospect over the telephone to give complete details about your product or service without missing a beat.

Call scripting is at your fingertips when you make or receive a call and it's available right on the same screen as the contact's information.  The perfect sales pitch, company greeting, set questioning pattern, etc. can be then followed by any attendant with ease and simplicity.  This makes the learning curve almost invisible to new employees or those unfamiliar with a company's standards while on the telephone.

Travel as much as you want and stay connected!

With Simple Simon's BigBand and BigBand Suites, you are able to travel to any location and stay connected to your business with ease.  Remote, satellite, home or traveling offices can seamlessly share the same database with the corporate office as if they were sitting at their desk at the main office. 

Attendants can switch offices without reconfiguration of another machine to suit preferences of that attendant or employee.  All personal configurations are contained in the shared main database for each attendant.

Take the BigBand with you in your pocket or purse
wherever you go!

Using a simple USB key drive, the BigBand software can be used on any machine that does not already have the software installed, without leaving a trace of activity on the computer it is used on!

The Simple Simon Difference

Not only do we provide one of the most easy to use and intuitive CRM solutions on the market, we also provide unparalleled technical and non-technical support to all of our customers.

MDB Corporation and Simple Simon have been a leading force in the CRM arena for over 25 years!  We didn't get there by just making great products.  Our high level of personalized support of our products to any user, business or industry has gained us a name that is recognized across the globe.

Call For More Information

817-281-6900